brad james

I was born and raised in Fond du Lac, WI, where I spent my early years skateboarding, playing hockey, and jamming in rock bands. In 2002, I moved to Madison to study Graphic Design but soon realized my true passion was in hair. With zero experience and no clue what to expect, I dove headfirst into beauty school and never looked back.

What started as a creative experiment quickly grew into a fulfilling career centered on connection, craft, and continuous learning. I’ve pursued advanced education, certifications, and travel opportunities to refine my skills, and I’m committed to evolving with the industry. For me, being a great stylist is about listening first. I see myself as a service provider before an artist—my priority is making each person in my chair feel confident and cared for, not chasing social media clout.

When I’m not in the salon, you’ll find me biking around Madison crate-digging for vinyl, sipping cortados, exploring the outdoors, or hanging out with my spirited daughter (who keeps me just as inspired and entertained as any concert or hike). I’m passionate about good food, live music, and supporting the vibrant local scene. Madison is home and I’m always looking for ways to help it shine.

“Find what you love and let it kill you.” —Charles Bukowski